Competition winner announced
Entries for the 2011 “What have you done in your Etana daREDevil speedo” have been of an exceedingly high standard. Despite there not being the required qualifying limit of 100 entries, Etana decided to go ahead and award the prize owing to the effort put in by all entrants. The finalists were: Bevan Boote, Nat Sileno, Guy Pitman, Cameron Waugh, John McInroy and Wayne Simmons.
After much deliberation and revisiting the qualifying criteria, we have decided that the winner is Pitman, who wins an amazing trip for two to Thailand. Runners up are Waugh and Sileno, who get to enjoy a weekend at Spier in Cape Town. This difficult decision was made harder by the finalists, who have all done amazing work in creating awareness for cancer. However, in selecting the winner, Etana’s Carel Nolte says:
“Pitman, with his entry BIG RED BALLS, fulfilled the criteria for ‘daring stunts’ the most. While all the finalists wore their speedos in noteworthy and commendable situations, Pitman’s stunts pushed him into the lead – paragliding solo, summiting Kilimanjaro, rock climbing, ramping motorbikes, climbing windmills, jumping off a third floor balcony, being chased by a bull and paddling SA’s largest river.
“Pitman’s YouTube video also had the most views and built excellent, and direct, awareness for cancer. To promote maximum awareness, Pitman made sure his Facebook page generated a lot of traffic. While many finalists used social media effectively (and John McInroy deserves a special mention here), Pitman’s reach was clearly the highest when judged by the number of views.
“An additional criterion was reflecting the brand values of Etana. All participants did Etana proud on this part, and we thank you.”
Click here to view Pitman’s entry.